part 3. how social media affected our life (even we don't realize it)

 social media become a new business field that make some people super wealthy with multi billion dollar profit annually. social media growth is so fast, in 2010's era it grow exponiantly, in 2020's era the growing become near plateu which is mean not so many space for growing available anymore (because everybody with internet acces already have social media). even when social media growth is saturating, after they have a very large growing exponentially until a little rest available for growing, unfortunately people still have a very knowledge about it, how it makes? how it works? hot it's bussiness model? how it can affected politic situation? and even how it affected out brain? (literally the most important part of human sense)

social media is basically not bad, but what's bad is poor user knowledge about it, and there's no attempt from social media developer to tell user about their product. what we can see from usser side, social media is platform for people to share moment, news, and happiness through videos. photos, or texts, to his friend, wheter it's real life that connect in social media or virtual friend that literally only connect via apps.

even though it's as simple as that, the business competition behind it is very hard, hard competiton business affected to algorritma design. what main purpose of developer social media is only one, how people spent a lot time as possible in the apps. more people spent more time in there, also means paltform reliable for bussiness advertisement, more advertisement throught platform, more money developer make. yes, the whole point of social media is user time spending so others company make advertisement in the platform.

now the most critical point is, when developer searching for answer question, "how user spent a lot of time in the platform". so they began to gather a lot of data, privat data of course, like preference video, who is the most time spent in social media and why, what maybe can  make people to use over and over again, and what should they do so peopel use it over and over again.

even though it's basically have a simple idea a platform peopel can connect virtually with no geographics limit, it.s revolutioning become not so simple as that. they started to gather a lot of data, yes data they collect isn't for waste to bin, they used it to make improvement. from the data they collect, they do high class analytics, and the result analytics, they make improvement in the app, with one simple objective, how people spent a lot time in the platform. the team for gathering and analitycs data isn't a small group, it's a very big group that even can run a state if they won't (yes literally it's a very huge team).

they do modification by over time in algoritma design. but the biggest problem is coming, when the algortma is so smart and advanced, unfortunately it's not good for human brain. many aspect in social media is for constant hapiness but long time disaster. in rough words, it's likele drugs, make happy at teh time using it, but have bad affect in long time. yes, with this algoritma design, it's very risky for people spend a lot time in there to have mental health problem. the reason we can't realixe i think because the effects haven't sensing, it needs time to accumulated and by one time show, it's unstopbable and hard to turn normal back.

since the entire social media design now have purpose for "human behavior" enginering, it's a little hard to explain the reason why social media is bad, because the explanation also become really abstract and not all people can accept it. but i still wnant to try give a little explanation. so for the first time qustion, developer ask "what people make or platform over and over time", the answer is referred to addiction theory, human addiction with 3 requirements, easy to use, instant reward, and make curious. so algoritma designed to filling these 3 requirements. but have that kind acivity isn't good for brain. simple example, when our brain get uset to gave instant dopamine, it'll affected brain not habe patient enough for do other activity in real life that have smaller dopamine hit. so of course it'll be causing worse life quality.

in conclusion, we still have very task to do to understand how social media work and affected our whole time. because by understand it, it's the most critical way to have less negatif affect of social media. social media isn't bad, but it's dangereous when use it over time by 0 knowledge the human brain engineering behind it.